The New Art Dealers Alliance (NADA) is pleased to present FAIR, a new art fair initiative taking place May 20–June 21, 2020; designed to be entirely online, function cooperatively, and act as a benefit for NADA’s community of galleries and artists. The proceeds from FAIR will directly support 118 NADA Gallery Members and 82 other galleries that have been financially impacted by the COVID-19 crisis, totaling 200 galleries around the world.
FAIR offers an alternative profit-sharing model, structured to facilitate mutual support within the art community and provide revenue to each of its participants during a time in which galleries have temporarily closed their physical locations. A percentage from each sale made from FAIR will directly benefit participating galleries and artists. In addition, a percentage of each sale will go towards supporting NADA for their efforts in producing FAIR, their continued work as an organization for art galleries, through this time of crisis and beyond.
Cooperative Sales Model:
50% of each sale goes directly to gallery (which is split evenly between artist/gallery)
20% of each sale goes into cooperative gallery sales pool; to be shared evenly among all participating galleries
20% of each sale goes into cooperative artist sales pool; to be shared evenly among all participating artists
10% of each sale goes to support the New Art Dealers Alliance (NADA)
Each participating gallery will present a series of artworks over four-weeks with the opportunity to share new artworks each week. The initiative will also feature a series of online programming and talks with participating galleries and artists. FAIR is produced in collaboration with Artlogic. With their generous support, Artlogic has created a platform to host FAIR, utilizing their Online Viewing Rooms services.
